【摘 要】
：
多模态批评话语分析(Multimodal Critical Discourse Analysis,简称MCDA)主张图像、照片、图表等也能像语言文字一样表达内涵,用来揭示隐藏在图像或文字背后的权力关系。文章
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多模态批评话语分析(Multimodal Critical Discourse Analysis,简称MCDA)主张图像、照片、图表等也能像语言文字一样表达内涵,用来揭示隐藏在图像或文字背后的权力关系。文章以多模态批评话语分析为理论依据,结合Kress&van Leeuwen的视觉语法,从语言模态的词频和情态、视觉模态的视觉呈现策略和图文关系三个层面对2012年奥巴马竞选视频"抉择"进行解读。研究表明两种模态共同作用,在视频观看者的潜意识中构建了奥巴马良好的政治形象,实现了对视频观看者意识的操纵和控制。
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