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电扇作为家电中的老产品,持续畅销已有10多个年头了。几年前,人们就说电扇市场将要饱和,有些厂家减少了产量甚至停产、转产。然而,直至今天电扇销售量不但没有下降,反而呈现平稳增长的势头。去年,全国共销售电扇3150万台,比上年增长5％;预计今年销售量将达到3307万台,比去年又增长5％。 面对功能齐全、降温效果更好的空调器,电扇不但没有被淘汰掉,却仍然呈现平稳增长的势头。为此,有些停产电扇的厂家又重新组织生产,一些生产空调器或冰箱的厂家也开始生产电扇,如“格力”、“美的”、“万宝”、“半球”等。前些年,经过几轮市场兼并战,只有“长城”、“蝙
As an old product in home appliances, electric fans have continued to sell well for more than 10 years. A few years ago, people said that the electric fan market was going to be saturated, and some manufacturers had reduced their output or even stopped production and converted production. However, the sales volume of electric fans has not only declined, but has shown a steady growth momentum. Last year, a total of 31.5 million fans were sold nationwide, an increase of 5% over the previous year. It is expected that this year’s sales will reach 33.07 million units, an increase of 5% over last year. In the face of air conditioners with complete functions and better cooling effects, the fans have not only been eliminated, but they still show steady growth. For this reason, some manufacturers who have stopped producing electric fans have re-organized production. Some manufacturers who produce air-conditioners or refrigerators have also started to produce electric fans, such as “Gree”, “Military”, “Mambo” and “Hemisphere.” In previous years, after several rounds of market mergers, only the Great Wall and Bat