随着我国社会经济的快速发展,促使了人们的生活水平的提高,在满足生活物质方面的需求上,就促使了人们对物质文化生活的需求增加,这也就促使了我国文化产业的发展。但是我国的休闲文化产业的发展并不乐观,又特别是处于现代的自媒体时代,想要提升和促进休闲文化产业品牌传播,就需要利用现代自媒体时代传播途径,扩展我国休闲文化产业的影响力,推动休闲文化产业的发展。 With the rapid socio-economic development in our country, people’s living standard has been promoted and the demand for living material has been stimulated. As a result, people’s demand for material and cultural life has increased, which in turn has promoted the development of China’s cultural industry. However, the development of China’s leisure and cultural industries is not optimistic, and especially in the modern self-media era. If we want to promote and promote the brand communication of leisure and cultural industries, we need to use the modern media era to spread the influence of our leisure and cultural industries Force, promote the development of leisure and cultural industries.