提高并保持企业的核心竞争力,实现可持续发展是企业的终极目标。要实现这一目标,就要制定出切合企业实际的发展战略,转变经营方式,不断进行技术创新、产品创新,优化产品结构。目前,产品同质化日趋严重,产能过剩导致产品质量下降、低价格无序竞争。因此,如何避开行业同质化恶 To improve and maintain the core competitiveness of enterprises, to achieve sustainable development is the ultimate goal of the enterprise. To achieve this goal, it is necessary to formulate a development strategy in line with the actual business, changing the mode of operation, continuous technological innovation, product innovation, optimize the product structure. At present, the homogenization of products is becoming more and more serious. Overcapacity leads to the decline of product quality and disorderly competition at low prices. Therefore, how to avoid the homogeneity of the industry evil