这是奇瑞十年来自身发展战略的重新审视,但盈利仍是最大障碍。QQ是奇瑞的幸运车型,曾经帮助公司迅速成长为产销最大的民族汽车品牌,并成为中国首款产销过百万的微轿产品。2012年奇瑞汽车共完成销量42.5万辆,其中,QQ销量14.4万,占34%。在奇瑞“多生孩子好打架”的大规模品牌扩张的2007-2009年间,QQ单一品牌的销量更是曾经占据了奇瑞总销量的50%-60%。不过,QQ占比太大给奇瑞带来的隐忧便是“体 This is a re-examination of Chery’s own development strategy over the past decade, but profitability remains the biggest obstacle. QQ is Chery’s lucky model and once helped the company to rapidly grow into the largest nation-wide automobile brand in sales and production and became the first micro-car product in China to produce and sell millions of cars. In 2012, Chery Automobile completed sales of 425,000 vehicles, of which QQ sales totaled 144,000, accounting for 34%. In the 2007-2009 year of large-scale brand expansion of Chery ”having children to fight well “, QQ single-brand sales once occupied 50% -60% of Chery’s total sales volume. However, too much QQ to Chery worry is ”body