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为培养适应市场经济发展和社会需求的应用型人才,江西理工大学广告学专业力求改革,在毕业设计(论文)的完成过程中,充分利用校企合作的方式,使广告专业的毕业设计(论文)环节成为学生就业的一条绿色通道。本文阐述了江西理工大学广告学专业毕业设计(论文)在校企合作方面的实践与探索,并提出了进一步完善校企合作的思考。
In order to cultivate applied talents adapting to the development of the market economy and social needs, the advertisement major of Jiangxi University of Science and Technology strives to reform. During the completion of the graduation project (dissertation), it makes full use of the way of cooperation between schools and enterprises so that the graduation project of advertisement major ) Link to become a green channel for employment of students. This article expounds the practice and exploration of the collage design of advertising major of Jiangxi University of Science and Technology on the cooperation between school and enterprise and puts forward the thinking of further improving the cooperation between school and enterprise.