文化建设意义重大,它与政治、经济并驾齐驱,既体现了综合国力的竞争,又关系到实现全面建设小康社会目标的实现,关系到整个民族的未来。因此说,文化工作者,承担着光荣而艰巨的历史使命。如何肩负起历史的重托,笔者认为,必须以“三个代表”重要思想为指针,充分认识文化工作的意义、文化市场的特性和文化建设的方略。(一)充分认识文化工作的意义文化是民族的灵魂,是维系国家统一和民族团结的精神纽带。世界上无论哪个民族,都有其属于自己的特有文化形态和文化个性。而这种特有的文化既构成了民族的亲和力和凝聚力,更关系到一个民族自立于世界之林的能力。体现社会进步,反映时代变迁的先进文化,不仅是人类文明进步的结晶,更是推动人类社会前进的巨大动力。(二)充分认识文化市场的特性文化市场不同于一般市场的功能,它具有意识 Cultural construction is of great significance. It keeps abreast of politics and economy. It not only reflects the competition of comprehensive national strength but also the realization of the goal of building a well-off society in an all-round way and the future of the entire nation. Therefore, cultural workers bear the glorious and arduous historical mission. How to shoulder the heavy responsibility of history? The author believes that we must fully understand the significance of cultural work, the characteristics of cultural markets and the strategy of cultural construction with the guidance of the important thinking of the ’Three Represents.’ (1) Fully understand the significance of cultural work Culture is the soul of the nation and the spiritual bond that sustains the unity of the country and the unity of the nation. No matter what nation in the world has its own unique cultural forms and cultural personality. This unique culture not only constitutes the national affinity and cohesion, but also relates to the ability of a nation to stand on its own in the world. The advanced culture that reflects social progress and reflects the changes in the times is not only a crystallization of the progress of human civilization but also a tremendous impetus to the advance of human society. (B) a full understanding of the characteristics of the cultural market Cultural market is different from the general market function, it is aware