近年来,江西省旅游局大力推动江西智慧旅游的发展,并主办江西智慧旅游网,促进江西智慧旅游快速发展。江西智慧旅游网网站上的产品均链接显示在江西旅游旗舰店(天猫网)上,省旅游局独家授权江西旅游旗舰店经营。本文主要以江西旅游旗舰店为探究对象,分析其智慧旅游发展状况和存在的问题,并从旗舰店优化、旗舰店产品和旗舰店营销三个方面提出江西旅游旗舰店的发展建议。 In recent years, Jiangxi Provincial Tourism Administration vigorously promote the development of Jiangxi Wisdom Tourism, and hosted the Jiangxi Wisdom Tourism Network to promote the rapid development of Jiangxi Wisdom Tourism. Jiangxi wisdom travel website products are linked to the flagship store in Jiangxi tourism (day cat network), the provincial tourism administration sole authorized Jiangxi travel flagship store management. This article mainly takes Jiangxi tourism flagship store as the research object, analyzes its wisdom tourism development status and existing problems, and proposes the development proposals of Jiangxi tourism flagship store from three aspects: the flagship store optimization, the flagship store product and the flagship store marketing.