论文部分内容阅读
随着药品广告业的迅猛发展,违法药品广告的现象也日益暴露。目前,我国的药品广告市场秩序不容乐观,违法药品广告屡禁不止。立法层面和执法层面的问题使本身设计良好的药品广告事先审查制度被架空,该制度的良性运作有赖于药品广告立法和执法的进一步规范。药品广告审查员制度从制度设计和运行方面都有待改进。违法药品广告公告制度应进一步扩大公开的普遍性,增加公开的透明度和动态性。违法药品广告公众举报制度可引进利益激励机制,从而构筑起打击违法药品广告行为的铜墙铁壁。
With the rapid development of the pharmaceutical advertising industry, the phenomenon of illegal drug advertisements is also increasingly exposed. At present, the order of China’s pharmaceutical advertising market is not optimistic, and illegal drug advertisements are repeatedly banned. Legislation and law enforcement issues make the well-designed system of prior examination of drug advertisements overspent. The healthy operation of this system depends on the further regulation of drug advertisement legislation and law enforcement. The drug advertisement examiner system needs to be improved in terms of system design and operation. The announcement system of illegal drugs advertisement should further expand the universality of publicity and increase the transparency and dynamics of openness. The public drug reporting system for illicit drugs may introduce a mechanism of interest incentives so as to create a solid foundation for cracking down on illegal drug advertisements.