论文部分内容阅读
任何商品要想销售,都必须有一个精确的定位;但一个定位无论多么精准、伟大,都不过是一个虚无的概念。定位要化作实实在在的利益,就要让“门当户对”的消费者听到、看到、感觉到。这就需要我们用品牌名、卖点、形象、故事、公关、广告、包装等一系列的推广方式来配合。我们先来谈谈好名字和好卖点。一、一个好名字(一)好名字的重要性取一个好名字就省下了20%的广告费,取一个糟糕的名字就是在跟自己的品牌过不去。比如,一栋别墅的交通、
Any product to be sold must have a precise positioning; however, no matter how precise and great a positioning is, it is nothing but a naught concept. Positioning should be turned into tangible benefits, we must let “well-behaved ” consumers hear, see, feel. This requires us to use the brand name, selling point, image, story, public relations, advertising, packaging and a series of promotion methods to cooperate. Let’s talk about good names and good selling points. First, a good name (A) the importance of good name Take a good name to save 20% of advertising costs, to take a bad name is to go with their own brand. For example, a villa traffic,