随着经济社会的发展,企业对营销人员的要求越来越高。现代营销职业能力包括专业能力和综合能力。本文针对高等职业教育如何培养符合需要的营销人员,提出应找准人才培养定位,优化课程设置,加大学生实践力度,充分利用课堂内外做好学生综合职业能力的打造。 With the economic and social development, business requirements for marketers are getting higher and higher. Modern marketing professional ability includes professional ability and comprehensive ability. This paper aims at how to train higher vocational education marketers who meet the needs, put forward should be pinpointed personnel training orientation, optimize curriculum, increase students ’practice, make full use of the classroom inside and outside do a good job in building students’ comprehensive professional ability.