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作为基本的视觉要素之一,图形不仅具有语言的本质性能,还比文字等更直接、具体、形象,更具说明性和说服力。对图形创意的合理适当的应用,可以使平面广告获得更大的成功,达到更好的广告效果。因此,近年来,图形创意越来越被平面广告业者所重视。本文即通过探讨图形创意在平面广告中的应用,来说明图形创意在平面广告设计中的重要性。
As one of the basic visual elements, graphics not only have the essential properties of language, but also are more direct, concrete, vivid and more convincing than words. Reasonable and appropriate application of graphic ideas, graphic ads can make greater success, to achieve better advertising effectiveness. Therefore, in recent years, graphic ideas are increasingly valued by graphic advertisers. This article is to explore the importance of graphic ideas in the design of print ads by discussing the application of graphic ideas in print ads.