里约奥运会后,国内现役运动员成为“网红”的现象非常普遍。本文分析了运动员成为“网红”的内在因素及其积极作用,诸如亲近网民、带动公众关注所从事的运动项目等,同时对体育“网红”可能迷失自我的负面影响进行剖析,并且从运动员自身、主流媒体等维度提出了对策。 After the Rio Olympic Games, the phenomenon that domestic active-duty athletes have become “red net” is very common. This article analyzes the intrinsic factors that athletes become “red net” and their positive effects, such as approaching netizens and bringing public attention to the sports that they are engaged in. At the same time, it analyzes the possible negative effects of sports “net red” , And from the athletes themselves, the mainstream media and other dimensions put forward countermeasures.