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2014年1-6月我国胶鞋行业的经济运行平稳,我国胶鞋出口单价有所提高。近年来我国胶鞋行业供大于求的局面加剧,胶鞋企业向东南亚以及我国中西部地区转移。我国胶鞋的进口单价仍远高于出口单价,美国一直是我国胶鞋出口量和出口额第一的国家。调整产品结构、逐步转型升级、打造品牌竞争力是我国胶鞋行业发展的必由之路。“,”In the ifrst half of 2014, the economic status of China’s rubber footwear industry was stable, and the export unit price increased. In recent years, the oversupply of rubber footwear in China increased, and producers were moving to Southeast Asia and central and western regions of China. Currently, the import unit price is still much higher than the export unit price. The United States has been the country having the largest rubber footwear export from China in terms of both volume and total value. In the future development, China’s rubber footwear industry will focus on the upgrade of product portfolio and brand building.