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广告学专业作为应用型学科,具有很强的实践性。如何增强广告学专业教学的实践性,为学生提供一条将所学专业知识应用于社会实践的途径,是各高校正在积极探索的问题。国内许多高校都设想过:成立一家广告公司,承揽企业广告业务,让学生得到“真刀真枪”的锻炼。这种想法当然不错,但实际操作起来却很困难:一方面企业不放心将项目交给学生去做;另一方面,即使揽到个别项目,也只能是少数学生,而且一般来说是实践操作能力比较强的学生参加。至于根据教学需要去做安排那就更为困难。
Advertising major as an applied discipline, with strong practicality. How to enhance the practicality of teaching major in advertising and provide students with a way to apply what they have learned to social practice is an issue that colleges and universities are actively exploring. Many domestic colleges and universities have envisioned: the establishment of an advertising company, contract enterprise advertising business, so that students get “real sword” exercise. This idea is certainly not bad, but actually it is very difficult to operate: on the one hand, enterprises are not assured about giving the project to students; on the other hand, they can only be a handful of students even enrolling in individual projects and, in general, practice Strong ability to operate the students to participate. As for the needs of teaching to do it is more difficult.