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古兵法云:凡战,计在先。此计,乃指战略决策、战争计划。《小虎队》在出书策略上选择了低价位、多品种规模化作战策略,在市场策略上采用区域市场差异细分、逐步推进、以点带面、各个击破策略。这是《小虎队》成功的基础所在。对“盗版”既可以打,也可以防,但最有效的还是与盗版者抢市场,在市场上与之较量。在这点上,做深做透区域市场的运作模式就远比全面开花显得有效。“善攻者动于九天之上”,以较短时间做透一个区域市场,快速调动卖场和媒体,最大限度放量销售,给盗版者留下的空间自然就小了。
Old military law cloud: Where the war, in the first. This plan refers to the strategic decision-making, war plan. The “Little Tigers” chose a low-cost and multi-species scale war strategy in publishing strategies. In the marketing strategy, the Group adopted market differentiation and subdivided the market segments and gradually pushed forward the strategies to break the dots. This is the basis for the success of the “Little Tigers.” The “piracy” can play, you can also prevent, but the most effective or grab market with pirates in the market with the contest. At this point, it is far more effective to thoroughly penetrate the operation of the regional market than to fully blossom. “Good berserk moves over nine days,” a relatively short time to do through a regional market, rapid transfer of stores and the media, maximize the volume of sales, to the pirate who left room for natural smaller.