当前,报纸编辑部对互动认识的混乱,导致在具体办报实践中,互动机制发挥得作用很微弱,鲜有成功案例。社会转型、媒介转型合力下的媒介环境,报业有必要系统探寻建设编辑部互动机制的具体路径,重构以追求新闻传播中持续、系统、和谐的传受关系为主旨的互动机制。 At present, the editorial department of newspapers confuses the understanding of interaction, resulting in the actual reporting practice, the interactive mechanism has played a very weak role, few success stories. Social transformation and media transformation, the press needs to systematically explore the specific path of building an interactive mechanism for the editorial department and reconstruct an interactive mechanism based on the continuous, systematic and harmonious communication in the media.