现今的社会活动中,处处都不离开包装设计,包装设计已经成为了商品的重要构成要素之一,它关系到产品的生产、运输、销售及使用。在消费者购买的全部物品中,绝大部分是经过包装设计的,它已经成为了增加产品附加值的重要手段之一。伴随着时代的发展,人们的生产生活水平得到了较大的提高,与此同时,也提高了对商品的消费需求。一个成功的包装,不止能够对产品起到保护、说明的作用,还能促进产品的销售进而增强产品的市场竞争力。为了使产品能够更好地为企业形象进 In today’s social activities, packaging design is never left. Packaging design has become one of the important components of a product. It is related to the production, transportation, sale and use of the product. The vast majority of all items purchased by consumers are packaged and have become an important means of adding value to the product. With the development of the times, people’s production and living standards have been greatly improved, at the same time, also increased consumer demand for goods. A successful packaging, not only can protect the product, explain the role, but also to promote product sales and thus enhance the market competitiveness of products. In order to make the product better able to enter the corporate image