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我国的网上银行业务,近几年来发展迅速,“排队”这一社会现象发生后,银行网上银行业务的发展迎来了一个高潮,网银已经成为各个银行之间竞争的重要因素之一,特别是2014年下半年资本市场的火爆,各家银行大力发展网上银行,可以说只要是柜台渠道能办的业务,在网上基本上都能办理。在此背景下本文营销策略角度分析韶关建行网上银行业务发展,期待能为韶关建行网上银行业务的发展提供一定的参考价值。韶关建行要想在地区经济环境相对落后的城市壮大发展,要在竞争中谋求发展,必须拥有相适用的服务手段和综合竞争力,依托建设银行网上银行强大的技术创新、服务创新、渠道创新和功能创新优势来提高服务质量和服务效率,从而从整体上提高韶关建行的综合竞争力。
In our country’s online banking business, the rapid development in recent years, “queuing ” after the occurrence of this social phenomenon, the development of online banking banking ushered in a climax, online banking has become an important factor in the competition among banks, Especially in the second half of 2014, the capital market is hot. Banks have made great efforts to develop online banking. It can be said that as long as it is a business that can be handled through counter channels, the online banking industry can basically handle all of them. In this context, this article analyzes the marketing strategy of Shaoguan CCB online banking business development, looking forward to provide some reference value for the development of online banking business of Shaoguan Construction Bank. Shaoguan Construction Bank in order to expand the city in a relatively backward economic environment in order to seek development in the competition must have the appropriate means of service and overall competitiveness, relying on the Bank of China Construction Bank strong technical innovation, service innovation, channel innovation and Functional innovation advantages to improve service quality and service efficiency, thereby enhancing the overall competitiveness of Shaoguan Construction Bank.