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随着全球化趋势的不断普及和我国新媒体不断的发展,中国媒体受到了很大的挑战。当前媒体节目的发展十分火热,呈现出百家争鸣的景象。迅速发展的同时会伴随着很多的弊端,媒体定位不准确,受众和媒体节目结合不密切,内容和形式一味山寨和模仿发达国家的媒体节目,缺乏创新。本文旨在分析全球化传播背景下中国传媒的发展现状的基础上提出其新的发展方向。
With the continuous popularization of globalization and the continuous development of new media in our country, the Chinese media have been challenged. The development of the current media programs is very hot, showing a scene of a hundred schools of thought. The rapid development accompanied by many drawbacks, inaccurate media positioning, lack of integration of audience and media programs, blind copying of contents and forms and imitation of media programs in developed countries, lack of innovation. The purpose of this paper is to analyze the current situation of the development of Chinese media under the background of globalization and put forward its new development direction.