常言说:便宜没好货,一分价钱一分货,但现实的药品市场却让人不解,绝大多数顾客为什么喜欢买便宜货!是不是他们没有听过便宜没好货的道理?还是药店传递出的信息有问题?本文中作者给出了解释。但笔者认为,问题并不是这么简单,道理还没有完全说清楚,因此在这里补充几句。正常成熟的市场,市场经济规律发挥着作用,企业按自己的定位对产品做出定价,有走高端的,有走低端大众市场的,各安其事,方便消费者选择。而消费 As the saying goes: cheap no good goods, a price of goods, but the reality of the drug market is puzzling, the vast majority of customers like to buy bargains! Is not they have not heard of cheap no good reason? Pharmacy to send out the information in question? The author of this article gives an explanation. However, I believe that the problem is not so simple, the truth has not been completely clear, so here to add a few words. Normal maturity of the market, the law of the market economy play a role in the enterprise according to their own positioning to make the product pricing, go high, there are low-end mass market, all appropriate to facilitate consumer choice. And consumption