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衢州市位于浙江省西部地区,是一个传统的农业大市,农产品出口在对外贸易中占有重要地位。本文在对浙江省衢州市进行大规模问卷调查和实地访谈的基础上,对衢州农产品商标翻译现状进行分析,指出了目前衢州农产品商标翻译中存在的主要问题,提出了衢州农产品商标翻译的改进对策。
Quzhou City is located in the western region of Zhejiang Province, is a traditional agricultural market, agricultural exports occupy an important position in foreign trade. Based on a large-scale questionnaire survey and field interviews with Quzhou City in Zhejiang Province, this paper analyzes the status quo of trademark translation of agricultural products in Quzhou, points out the main problems in the translation of trademark trademarks of agricultural products in Quzhou, and proposes measures to improve the trademark translation of agricultural products in Quzhou .