在现代社会,广告无所不在,无时不有。作为英文广告重要组成部分的语言文字——广告英语,不仅保留了英语的基本特色,同时也吸纳了各国广告用词的优点,逐步形成自己的独特风格。好的广告用语必须易读、易懂、易记、易上口,才能在公众心目中留下深刻印象。本文主要从句法、词法、修辞等方面阐述了广告英语的独特语言特色。 In modern society, advertisements are ubiquitous and never-ending. As an important part of English advertising language - Advertising English, not only retains the basic characteristics of English, but also to absorb the advantages of national advertising terms, and gradually form their own unique style. Good advertising language must be easy to read, understand, easy to remember, easy to catchy, in order to impress the public. This article mainly elaborates the unique language features of advertising English from the aspects of syntax, lexical and rhetoric.