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当今时代竞争激烈,纸质科技期刊的发展喜忧参半:大多发展受阻,少数兴旺发达。对此,从办刊理念、做法和现代数字技术的作用方面进行了剖析,并以实例作佐证。由此确定办刊宗旨——立足于读者,为读者办刊;在内容深度和信息真实性方面让读者满意。强调新的办刊理念一为读者提供服务;调动读者积极性,互动办刊。提出纸质科技期刊发展的唯一途径——保持现有读者,创造未来读者,即用优秀的纸刊,留住老读者,唤回流失的读者;创办数字化期刊,以快速、宽广的信息吸引新读者,力图将他们转至具有一定深度内容的纸质期刊,使其成为固定读者。最后揭示了纸质科技期刊兴衰的真谛——读者决定期刊的命运;读者信,期刊兴,读者疑,期刊衰。
In today’s era of intense competition, the development of paper science journals is mixed: Most are blocked and a few prosperous. In this regard, from the concept of journalism, practices and the role of modern digital technology were analyzed and examples to support. Thus determine the purpose of running - based on the reader, for the readers; depth of content and information authenticity to the reader satisfaction. Emphasize the concept of a new magazine to provide services to readers; mobilize the enthusiasm of readers, interactive magazine. Put forward the only way for the development of paper sci-tech periodicals - to keep existing readers, to create future readers, that is, to use good paper, to retain old readers and to reclaim lost readers; to set up digital periodicals to attract new and fast information Readers, trying to transfer them to a certain depth of paper journals, making it a fixed reader. Finally reveals the true meaning of the rise and fall of the paper science and technology periodicals - the reader decides the fate of the periodicals; the readers’ letter, the periodical publication, the reader doubts, the periodical decline.