随着社会主义市场经济的建立和完善,以及社会医疗保障制度改革的深化,医院面对的外部环境已经发生了全新的变化。医院不仅要在经济环境中运行,更要在一种空前复杂、多变的社会文化环境中运行。技术、价格、质量等纯经济因素已明显不够了,文化的、心理的、社会的因素日趋增多,伤病员及家属对医院及医疗技术的接受,与其心理的认同、文化的认同及医院的社会形象息息相关。只有那种既能满足伤病员的基本医疗需求,又能满足伤病员精神文化需求的医疗服务,才是伤病员及家属最愿接受的,才能在伤 With the establishment and improvement of the socialist market economy and the deepening of the reform of the social medical security system, the external environment the hospital has faced has undergone entirely new changes. Hospitals must not only operate in an economic environment, but also operate in an unprecedentedly complex and changing social and cultural environment. Pure economic factors such as technology, price, and quality are obviously not enough. Cultural, psychological and social factors are increasing day by day. The acceptance of hospitals and medical technology by the wounded and sick and their families, their psychological identity, cultural identity and the hospital’s The social image is closely related. Only the kind of medical service that meets the basic medical needs of the wounded and sick people and meets the spiritual and cultural needs of the sick and wounded people is the one that the wounded and sick and the family members are most willing to accept before they can be injured.