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根据中央深化文化体制改革,解放和发展文化生产力的总体要求,广播电视媒体,一方面承担着繁荣和发展广播影视事业,更好地满足人民群众的精神文化需求的重任,一方面还必须在竞争的环境中做大做强广播影视产业,拓展产业链,丰富产业内涵。围绕这样的目标,传统的传媒组织正经历新的战略转型和业务发展。以上海文广新闻传媒集团为例,2001年重组上海人民广播电台、上海东方广播电台、上海电视台、上海东方电视台、上海有线电视台等成立集团后,积极推进资源整合、产业链接、品牌运营等战略,努力在“立足上海、服务全国、面向世界”的追求中实现两个转型:从为播出而制作,转向为市场而制作;从一个地方
According to the general request of the Central Government for deepening the reform of the cultural system and liberating and developing its cultural productive forces, radio and television media, on the one hand, undertake the task of prospering and developing the radio, film and television industry and better meeting the spiritual and cultural needs of the people. On the other hand, they must also compete Environment bigger and stronger radio and television industry, expand the industrial chain and enrich the industry. Around this goal, traditional media organizations are experiencing new strategic transformation and business development. Taking Shanghai SM Media Group as an example, after reorganizing Shanghai People’s Broadcasting Station, Shanghai Oriental Radio, Shanghai TV, Shanghai Oriental Television and Shanghai Cable TV in 2001, the Group actively promoted the strategy of resource integration, industrial linkage and brand operation , And strive to realize two transformations in the pursuit of “based in Shanghai, serving the whole country and facing the world”: from making for broadcast to making for the market; from one place