在将戴伊教授的《媒介传播伦理——案例与争论》翻译成中文的过程中,笔者较深刻领会了一些他的媒介伦理思想。因此笔者从六个方面简单介绍戴伊的媒介伦理观:媒介道德的主体,德性论倾向,伦理两难境地,对义务的划分,传播行为道德价值的评价机制。SDA道德推理公式。在此基础上谈了戴伊的学术成果对中国媒介伦理研究的启示。 In the course of translating Professor Dai’s “Media Communication Ethics - Cases and Arguments” into Chinese, the author has comprehended some of his media ethics thought deeply. Therefore, the author briefly introduces Daie’s media ethics from six aspects: the main body of media ethics, the tendency of virtue, the dilemma of ethics, the division of duties and the evaluation mechanism of moral values ​​of communication. SDA moral reasoning formula. On this basis, I talk about the enlightenment of Dai’s academic achievements on the research of Chinese media ethics.