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利用迈克尔.波特产业经济钻石理论研究金融危机对我国房地产业的影响机理,分析我国房地产业现状,从六个方面寻找金融危机中房地产业的发展机会,构建房地产业发展战略,并从政府层面、行业层面、企业层面上分别提出应对措施,以使房地产业拥有持续的竞争优势,在严酷而多变的市场环境中取得主动权,实现可持续发展。
Using Michael Porter’s industrial economic diamond theory to study the impact mechanism of the financial crisis on real estate industry in our country, analyzing the status quo of real estate industry in our country, looking for the real estate development opportunity in financial crisis from six aspects, constructing the real estate industry development strategy, , Industry and enterprises respectively put forward countermeasures to make the real estate industry have a sustained competitive advantage and take the initiative in the harsh and volatile market environment to achieve sustainable development.