品牌被认为是无法在资产负债表体现的最重要资产,如何管理好这笔最重要的表外资产,是企业品牌经营的核心。有远见的企业家越来越重视品牌建设和品牌管理。许多企业发现,品牌价值对外可以提高公司的声誉,对内可以激励员工的士气。中粮集团有限公司,作为中国十大食品企业之一,世界500强企业,中国领先的农产品、食品领域多元化产品供应商,中国食品工业百强之首,中国最大的粮油食品进出口公司和实力雄厚的食品生产商, Brand is considered as the most important asset that can not be reflected in the balance sheet. How to manage this most important off-balance sheet asset is the core of brand management. Far-sighted entrepreneurs pay more and more attention to brand building and brand management. Many companies find that brand equity can increase the company’s reputation and motivate employees internally. COFCO Corporation, as one of the top 10 food enterprises in China, the world’s top 500 enterprises, China’s leading agricultural products, diversified food suppliers in the food field, top 100 of China’s food industry, China’s largest grain and oil food import and export company and its strength Strong food producers,