At present, internal rural tourism is at the stage of upgrading and renewing, and ecotourism has been considered to be the main direction. This paper discussed the concepts and criteria of rural tourism and ecotourism, analyzed a typical case of Nongke Village of Chengdu City-being considered to be the first rural tourism site in China, went deep into the problems of the contents and criteria of the development of rural ecotourism, and tried to probe into the principles of the development of rural ecotourism both theoretically and practically so as to understand the rules of the development of rural ecotourism . This presentations and concepts of rural tourism and ecotourism, analyzed a typical case of Nongke Village of Chengdu City- was considered to be the first rural tourism site in China, went deep into the problems of the contents and criteria of the development of rural ecotourism, and tried to probe into the principles of the development of rural ecotourism both theoretically and practically so as to understand the rules of the development of rural ecotourism