每个公司都有营销政策,每个营销人员都在执行营销政策,作为农资营销人员,要想具备政策运用能力,首先必须清楚营销政策在营销战役中的位置。在营销实战中,营销人员不但要面对瞬息万变的市场,还必须面对层出不穷的营销文件,农资营销人员必须清楚知道营销文件只有三种:第一种是营销制度,第二种是营销 Each company has a marketing policy, each marketer in the implementation of marketing policies, as agricultural marketing staff, in order to have the ability to use policies, we must first be clear marketing strategy in the marketing campaign position. In the actual marketing, marketers not only have to face the ever-changing market, but also must face an endless stream of marketing documents, agricultural marketing staff must know that there are only three marketing documents: The first is the marketing system, the second is marketing