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近日,宝鸡石油机械有限责任公司成功签到20.8亿元大单,这批即将在明年交货的钻井设备上除了印有“宝石机械”这个原有品牌之外,还将以背书品牌的方式印上“中国石油装备”的标识。与此同时,大庆油田有限责任公司、渤海石油装备制造有限公司等7家企业的25种产品也将同时效仿。这是怎么一回事呢?原来,中国石油集团早从去年10月起就开始对旗下装备企业进行品牌整合。今年9月28日,中石油举办“中国石油装备”品牌发布视频会,宣布中石油集团公司装备制造业务从即日起使用“中国石油装备”统一品牌。至此,中国石油装备这支装备制造业的“国家队”迈出了专业化与国际化的关键性一步。
Recently, Baoji Petroleum Machinery Co., Ltd. successfully signed 2.08 billion yuan of large orders, which are about to be delivered next year, drilling equipment in addition to printed “gem machine ” this original brand, will also endorse the brand Printed “China Petroleum Equipment ” logo. At the same time, Daqing Oilfield Co., Ltd., Bohai Petroleum Equipment Manufacturing Co., Ltd. and other seven companies 25 kinds of products will also follow suit. This is how the same thing? It turned out that as early as last October, China National Petroleum Group has started its brand integration of equipment companies. September 28 this year, PetroChina held “China Petroleum Equipment ” brand release video conference, announced the CNPC equipment manufacturing business from now on use of “China Petroleum Equipment ” unified brand. At this point, China National Petroleum Equipment Manufacturing Equipment Industry Team has taken a crucial step toward specialization and internationalization.