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依据市场营销专业人才的市场需求特点,依托校、院、系的资源和基础,构建基于“SPM模式”的市场营销专业实践教学体系。该实践教学体系主要包括“S”、“P”、“M”三部分,分别是:“企业、高校、学生”互为价值链的三位一体循环共生式人才培养体系;服务于相应的营销实训、实践和实验课程的“讲授与研讨教学、情景模拟教学、亲验互动教学、实训实践教学”四种结构交互作用的教学模式和方法平台;“理论和实践高效协同”的矩阵式六大特色实践教学模块。
According to the characteristics of market demand of marketing professionals, relying on the resources and foundations of schools, colleges and departments, a marketing practice teaching system based on “SPM mode ” is constructed. The practical teaching system mainly consists of three parts: “S”, “P” and “M”, which are respectively: “Trinity Circulation Symbiotic Personnel Training System of” Enterprises, Universities and Students “Mutual Value Chain ; Service in the corresponding marketing training, practice and experimental courses ”teaching and seminar teaching, situational simulation teaching, proactive experience interactive teaching, practical teaching practice teaching “ four kinds of structural interaction teaching mode and method platform; ” Theory and practice of efficient coordination "matrix six characteristic practice teaching module.