通过当前汽车4S店的现状进行分析,探讨4S店经营困难的原因,为此指出行业改革十分紧迫,势在必行。4S店是汽车的一种一体化经营模式,在我国经历过繁荣发展期,而今却在冰封期苦苦挣扎,希望通过对其原因进行探讨,能够对其经营提供一些参考价值。 Through the analysis of the current status of automobile 4S shop, this paper discusses the reasons why 4S shop is difficult to operate, and points out that the reform of the industry is very urgent and imperative. 4S shop is a kind of integrated management mode of automobile. It has experienced a prosperous period of development in our country. Now it is struggling in the ice period. It is hoped that the 4S shop can provide some reference value to its operation through its exploration.