法国文化部长朗歌曾说:“文化是明天的经济”。中国一位经济学家认为:“没有文化便没有市场;没有高品位的文化渗透,也不会有高水平的营销谋略。”现实在告诉人们:新的国际国内市场的竞争,又包含着文化的竞争。现代企业的经营活动中,无论是产品的开发、还是市场的营销、亦或是名牌的角逐,都夹杂着文化的特征,打上了某种文化的烙印。由于文化的渗透,使市场竞争逐步变成了文化的商 French Culture Minister Long Song once said: “Culture is tomorrow’s economy.” An economist in China believes: “There is no market without culture; there is no high-quality cultural penetration and no high-level marketing strategy.” The reality tells people that competition in the new international and domestic markets also includes Cultural competition. In the business activities of modern enterprises, whether it is the development of products, the marketing of markets, or the competition of famous brands, they are all mixed with the characteristics of culture and imprinted with some kind of culture. Due to cultural infiltration, the market competition has gradually become a cultural business