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“临海蟠毫”自1980年问世、1984年定为浙江省名茶以来,已从样品茶、礼品茶发展到商品茶,走向了市场.1993年,临海市生产日积月蟠毫名茶12000kg,创产值160余万元,分别比1984年增长33倍和113倍,产品除行销北京、南京、上海、杭州等城市外,还通过民间销往香港、台湾、日本、美国等地,取得了令人瞩目的经济效益和社会效益.几年来,临海市特产技术推广总站在提高蟠毫茶经济效益上的主要做法是:1.不断提高“临海蟠毫”的知名度,激发消使者的购买欲临海蟠毫不躺在1984年取得省级名茶证书的荣誉上,之后继续认真组织选送茶样到有关会议参评,经受“优胜劣汰”的筛选,如1986年5月商业部的福州全国名茶评选会、1987年5月浙江省茶叶学会的雁荡山首届斗茶会、1989年7月农业部的西安全国名茶评选会、1991年杭州国际茶文化节等,屡屡以其独特风韵和优异品质而告成,载誉而归,从而名声鹊起,辐射了“临海蟠毫”的影响,激发了消费者的购买欲,致使产品销量年年成倍增长.
Since the advent of “Linhai Qihao” in 1980 and Zhejiang Province as a famous tea in 1984, it has grown from the sample tea and gift tea to commercial tea, and it has reached the market. In 1993, Linhai City produced a total of 12,000 kg of tea. The output value reached more than 1.6 million yuan, an increase of 33 times and 113 times respectively over 1984, and the products were sold to Hong Kong, Taiwan, Japan, the United States, and other places in addition to marketing in cities such as Beijing, Nanjing, Shanghai and Hangzhou. Highlighting economic and social benefits. Over the past few years, the main practices of the Linhai Specialties Technology Promotion Center in improving the economic efficiency of Qihan Tea have been: 1. Continuously improving the reputation of Linhai Qihao and inspiring the purchasers Not lying on the honor of the provincial tea certificate in 1984, he continued to seriously organize the selection of tea samples to participate in the relevant conferences and participate in the screening of the “Survival of the fittest”. For example, in May 1986, the Ministry of Commerce’s Fuzhou National Tea Selection Committee, In May 1987, the first tea ceremony in Yandang Mountain of the Zhejiang Tea Academy, the National Tea Selection Award in Xi’an in July 1989 and the International Tea Culture Festival in Hangzhou in 1991, etc., have always been successful with their unique charm and excellent quality. Yu and go, so reputation in the radiation “Linhai Pan cents,” the impact, stimulate consumer desire to buy, resulting in product sales doubled every year.