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商标是市场经济化的产物,是商品的显著代号,是决定商品竞争力的一个重要因素,在经济全球化的影响下,国际贸易如此发达的情况下,各类商品也逐渐走向市场,因此商标的翻译问题便是无法避免的了。本文通过对化妆品商标实例分析,总结出了化妆品商标翻译的技巧。
Trademark is a product of market economy, a significant symbol of a commodity and an important factor in determining the competitiveness of a product. Under the influence of economic globalization, various kinds of commodities are gradually moving to the market under the condition of the international trade being so developed. Therefore, the trademark The translation problem is unavoidable. This article through the case analysis of cosmetics trademarks, summed up the cosmetics trademark translation skills.