央视里约奥运报道创新了报道理念,淡化了传统的金牌情结,挖掘赛场上的人文细节。在报道里约奥运会的过程中,央视转变了传播机制和传播模式,逐渐把控与引领体育报道的舆论风向。面对里约奥运会中裁判误判等现象,央视坚持客观公正的报道立场,发挥了行业表率的作用。同时,注重刻画宏观场景,展现了奥运精神和时代精神。 CCTV Rio Olympic report innovative reporting concept, played down the traditional gold complex, mining the human details of the court. In covering the process of Olympic Games in Rio, CCTV changed the mode of transmission and communication, and gradually controlled and led the direction of public opinion in sports coverage. Confronted with the misjudgment and other phenomena in the Rio Olympic Games, CCTV adhered to the objective and fair reporting position and played an exemplary role in the industry. At the same time, pay attention to depicting the macro scene, showing the spirit of the Olympic Games and the spirit of the times.