2016年的实体家电零售企业,面对增速放缓、经营成本居高、利润收窄的压力,实体店加快盘整步伐,关闭亏损门店与优化经营品类并举,促销活动与新媒体推广的有效结合,O2O新零售模式的探索,对原有门店升级为体验店、应用场景式门店等,传统的家电零售卖场千店一面的现状已被逐步打破,以更人性化及舒适性的体验吸引用户,从传统的渠道经营向消费者经营进行转变。 In 2016, in the face of the slowdown of growth, high operating costs and narrowing of profits, the physical appliance retailers in the sector faced accelerating pace of consolidation, closed down loser stores and optimized operating categories, effective combination of promotional activities and new media promotion , O2O new retail model of exploration, the original store upgrade to experience stores, application scenarios stores, the traditional home appliance retail stores thousand stores side status has been gradually broken to more humane and comfortable experience to attract users, From traditional channel management to consumer management to change.