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2007年未,世界第一酒业巨头全球奢侈品集团LVMH(路易威登)旗下的酩悦轩尼诗酒业公司,斥资近1亿元取得剑南春集团旗下的全资子公司文君酒业的控股权。至此,洋酒巨头直接并购中国白酒企业的序幕正式拉开。业内人士大多认为,中国白酒行业是少数不会明显受到全球经济通胀压力影响的行业,其投资价值的预期依然可观,这可能是外资深度介入中国白酒业
In 2007, the world’s No. 1 wine giant LVMH (Louis Vuitton)’s Moet Hennessy Wine Company spent nearly 100 million yuan to acquire a controlling stake in Wenjun Liquor, a wholly-owned subsidiary of the Jiannanchun Group. . At this point, the premise of foreign wine giants directly acquiring Chinese liquor companies officially opened. Most people in the industry believe that China’s liquor industry is one of the few industries that will not be significantly affected by the global economic inflation pressure. Its investment value is still expected to be considerable. This may be due to the deep involvement of foreign investment in the Chinese liquor industry.