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2003年新年伊始,诺基亚,摩托罗拉,爱立信,阿尔卡特等几大通信设备巨头都相继发布了2002年全年或2002年第四季度的公司财报。从公布的财报我们不难看出,几大通信设备巨头之中有的公司财务状况比较良好,有的公司财务状况却相当糟糕。众所周知,2002年是全球电信业持续在低谷中徘徊的一年,所以外部大环境的影响对于各公司都是一样的,但是各公司的表现却大相径庭,因而其中必然存在各大通信设备制造商本身的原因。通过解读各个通信设备制造有的财报,我们可以发现由财报折射出来的几大设备制造商不同的运营战略决定了他们不同的发展命运,也为他们带来了不同的发展前景。
At the beginning of the year 2003, several major communications equipment giants such as Nokia, Motorola, Ericsson and Alcatel have all released corporate earnings for the full year of 2002 or the fourth quarter of 2002. From the earnings announced we can easily see that some of the major communications equipment giant some of the financial situation is relatively good, some companies financial situation is rather bad. As we all know, 2002 is a year that the global telecommunications industry is hovering at a low level. As a result, the influence of the external environment is the same for all companies. However, the performance of various companies is quite different. Therefore, among them, the major telecommunications equipment manufacturers themselves s reason. By reading the earnings of various communications equipment manufacturers, we can see that the different operational strategies of several major equipment manufacturers, which are reflected in the financial statements, determine their different development fates and bring them different development prospects.