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美国著名管理学家沙因对企业文化生存有这样的经典评价:企业文化是核心竞争力。企业文化建设与企业发展息息相关,是企业发展的灵魂,是关系到企业前途命运的大事,是做好企业发展战略规划的重要组成部分。2009年,中国叩响3G大门。摆在中国移动河北公司石家庄分公司(以下简称“石家庄移动”)面前的,是三大挑战和一大任务。挑战来自于国际金融风暴和国内宏观经济状况造成的影响,来自于第三次电信重组使中国电信业竞争更加激烈的事实,来自于国内手机普及率接近饱和,手机新增用户将越来越少的现状。而艰巨的任务,就是石家庄移动要努力肩负起发展我国自主创新的TD-SCDMA事业。如何面对新的挑战和任务,如何在新的经济形势下始终保持稳定快速的发展势头,这些都对石家庄移动的战略发展提出了新要求。面对发展环境的巨大变化,石家庄移动厉兵秣马,果断地实施管理转型,从传统的以制度管理为主向更为人性的文化管理转变,为企业未来发展树立了更高的目标。正如管理学家沙因所述,优秀的企业孕育优秀的企业文化,优秀的企业文化培育优秀的员工,而优秀的员工又将成为企业发展的原动力和核心竞争力,为公司实现从优秀到卓越的新跨越提供坚实支撑。石家庄移动用和谐的企业文化管理实施跨越转变,打开了通信新时代的另一扇大门,铸造了充满活力的优秀团队,启动了引领信息生活发展之路的强大引擎。
The famous American management scientist Shain has such a classic evaluation of the existence of corporate culture: Corporate culture is the core competitiveness. The construction of enterprise culture is closely related to the development of the enterprise, which is the soul of the enterprise development. It is a major event that relates to the future and destiny of the enterprise, and is an important part of doing a good job in the strategic planning of the enterprise development. In 2009, China knocked on the 3G gate. In front of Shijiazhuang Branch of China Mobile Hebei Company (hereinafter referred to as “Shijiazhuang Mobile”), it is the three major challenges and a major task. The challenge stems from the impact of the global financial crisis and domestic macroeconomic conditions. The fact that the third telecom restructuring has intensified the competition in China’s telecom industry comes from the fact that the penetration rate of mobile phones in China is nearly saturated, and the number of new mobile subscribers will be less and less The status quo. The arduous task is that Shijiazhuang Mobile should strive to shoulder the development of China’s independent innovation TD-SCDMA career. How to face the new challenges and tasks and how to maintain a steady and rapid development momentum under the new economic situation have all set new requirements for the strategic development of Shijiazhuang Mobile. In the face of the huge changes in the development environment, Shijiazhuang moved in an earnest manner and implemented decisively the transformation of management. From the traditional system-based management to more humane cultural management, Shijiazhuang set a higher goal for the future development of the enterprise. As the management scientist Shain said, outstanding enterprises give birth to excellent corporate culture and excellent corporate culture to nurture outstanding employees, and outstanding employees in turn become the driving force behind the development of enterprises and core competitiveness for the company to achieve excellence to excellence The new leap to provide solid support. Shijiazhuang Mobile implemented a harmonious leap in corporate culture management and opened another door to a new era of communications. It has created a dynamic and outstanding team and started a powerful engine to lead the development of information life.