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古代的商业广告形式多样,概括起来可分为如下几种: 叫卖。叫卖是小商贩招揽生意的独特形式。宋代孔武仲曾写过‘萧条过百五,犹有卖花声’诗句,卖花人沿街叫卖的形式,可谓广告之始。
Ancient commercial advertisements are various in form and can be summarized as follows: Selling. Selling is a unique form of small traders’ business solicitation. In the Song Dynasty, Kong Wuzhong once wrote a verse that “The Depression has passed through a hundred and fifty-five, and there are still flowers to be heard”. The form of the street selling by a florist can be described as the beginning of advertising.