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基于一项革命性技术的国际新创企业(knowledge-based International New Venture,KINV)是否能够、如何在有限的时间内扩张成为稳定的全球化企业,采取怎样的知识产权战略,在理论上和实践中未得到很好解答。本文对成功实现全球化的国际新创企业Wacom进行纵贯研究,通过商标数据获得市场扩张路径,结合海外分公司的设立过程,以及在各国的专利申请、实施,发现KINV有可能在有限的时间内实现市场的全球化,为此需要分析和理清行业内的领先市场、非领先市场、容量大的重要市场,然后依据企业的技术优势和所拥有的资源,设计市场扩张路径、在各个市场的进入模式、专利战略。
How to expand a stable globalized enterprise within a limited time and what kind of intellectual property strategy to adopt in theory and practice, based on the knowledge-based International New Venture (KINV) of a revolutionary technology Not well answered. This article conducts a longitudinal study of Wacom, an international start-up company that successfully achieved globalization. Through the market expansion path through trademark data, combined with the establishment of overseas branches and the patent application and implementation in various countries, this article finds that KINV may find that it is possible for a limited period of time To achieve the globalization of the market, we need to analyze and sort out the leading markets, non-leading markets and large-capacity important markets in the industry. We then design the market expansion paths based on the technological advantages of the enterprises and the resources they possess. Entry mode, patent strategy.