随着改革开放的深入和发展,随着国际市场竞争的日益激烈,国际竞争国内化、国内竞争国际化,我国涌现出一大批大型企业集团,他们已成了中国出口贸易的主力军,对自主品牌出口的贡献也越来越大。本文拟从其品牌管理现状、重要性和发展对策提出一些看法。一、集团品牌管理的现状分析 With the deepening and development of reform and opening up, with the increasingly fierce competition in the international market, the internationalization of international competition and the internationalization of domestic competition, a large number of large-scale enterprise groups have emerged in our country. They have become the main force of China’s export trade, The contribution of brand export is also growing. This article proposes some views on the status quo, importance and development strategies of brand management. First, the group status of brand management analysis