郴州至2020年,将建设成全国生态休闲度假基地,并全面提升旅游产业品级,在旅游产业转型升级过程中,生态旅游产品如何跟上时代的步伐推陈出新是一个不容忽视的问题,本文旨在从优化郴州生态旅游产品文化和提升郴州生态旅游产品保护意识两方面来探讨生态旅游产品优化的路径。 Chenzhou will be constructed into a national eco-leisure and vacation base by 2020 and the overall level of tourism industry will be upgraded. During the process of transformation and upgrading of tourism industry, how eco-tourism products can keep pace with the times is a problem that can not be ignored. Optimize the eco-tourism product culture in Chenzhou, and enhance the awareness of eco-tourism product protection in Chenzhou to explore the path of eco-tourism product optimization.