电视媒体的普及带来了电视广告的繁荣发展,电视广告随着时代的发展对现代人的价值观念,消费趋向以及文化导向方面都起到了越来越强大的渗透作用。而如何一分为二的看待这种影响力,值得我们深思。 The popularization of television media has brought about the prosperous development of television advertising. With the development of the times, the television advertising has played an increasingly powerful role in infiltrating the values, consumption trends and cultural orientation of modern people. How to treat this influence in two is worth our consideration.