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优秀的企业既能够为迎合大众市场开发出大众化产品,又能够善于创新,独辟溪径,大搞个性化、差异化产品,敢于引导消费新时尚,寻觅和培养自己新的增长点。市场效应所引起的产品同质化现象在汽车行业已很明显,这往往会造成大家一起走独木桥,最终优者胜。在当今国内火暴的SUV市场,业内人不难发现:在所有SUV品牌中,名列榜首的竟然是长城赛弗SUV,尽管有人视
Outstanding enterprises can not only develop popular products to cater to the mass market, but also be good at innovation, unique and streamlined paths, engage in personalized and differentiated products, dare to guide new consumption patterns, and find and cultivate their own new growth points. Market homogeneity caused by the phenomenon of the product has been very obvious in the automotive industry, which often leads to everyone walking alone bridge, the ultimate winner wins. In today’s domestic hot SUV market, the industry is not difficult to find: Among all SUV brands, the top of the list turned out to be the Great Wall Seif SUV, although some people