RT西语频道被定位于不同于西方媒体的另类信息来源,其在西语区获得成功的原因之一,即是对社交媒体的有效应用。RT西语频道从社交媒体的传播规律出发,一方面准确地把握社交媒体传播的社会化特征,充分实现国际传播的毛细渗透;另一方面,通过新闻话题的“消极、中性和积极”的态度框架,凸显另类立场与视角。拥有明确目标受众的RT,吸引了广泛的国际受众。 RT Spanish Channel is positioned as an alternative source of information to Western media, one of the reasons for its success in the Spanish-speaking region is the effective use of social media. On the one hand, it accurately grasps the social characteristics of social media communication and fully realizes the capillary penetration of international communication; on the other hand, through the “negative, neutral and positive ”Attitude framework, highlighting alternative positions and perspectives. RT, with a clear target audience, has attracted a wide range of international audiences.