建立如耐克、可口可乐,麦当劳或迪斯尼一样的品牌可能是许多中国企业梦寐以求的。空调和洗衣机行业中的海尔彩电业的长虹、计算机行业的联想等等已是中国品牌的典范。品牌在中国也已经成为影响购头行为越来越重要的因素。例如,最近针对几个中国大城市中高档次收入消费 Building a brand like Nike, Coca-Cola, McDonald’s or Disney may be the dream of many Chinese companies. Changhong, the computer industry, etc. in the Haier color TV industry in the air-conditioning and washing machine industries are examples of Chinese brands. Brands in China have also become an increasingly important factor affecting purchase behavior. For example, recently it targeted high-end income consumption in several large cities in China.